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What is the meaning of social media marketing?

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website.

Types of Social Media Marketing 

  • content marketing/content creating.
  • advertising/sponsorship.
  • influencer marketing.
  • social media management/community management.
  • paid media.
  • building your following.
  • contributing to forums.
  • reviews.

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